SJC Airport
We started with a rebrand and then launched a fully integrated campaign showing travelers that when you Fly SJC, you Fly Simple.
SJC Airport
problem: SJC (San Jose, CA) lacks distinction and sits in the shadow of surrounding Silicon Valley airports. How do we get travelers to consider SJC?
By showing them that airport travel doesn’t have to make you want to rip your hair out.
We started with a rebrand and then launched a fully integrated campaign showing travelers that when you Fly SJC, you Fly Simple.
Recurring social series that flipped one-star reviews from complaints to compliments for SJC.
Agency: GALE
Role: ACD/Art Director
CCO: Winston Binch, ECD: Geoff Edwards, CD/CW: Brian Friedrich, Designer: Sumeru Shekhar, Designer: Jephthe Ferdilus, Designer: Emily Burke, Producer: Cristina Martinez
